Creative · Results-Driven

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A Creative, Results-Driven Agency

Marketing
& advertising
solutions.*

Specialized in what works.

We focus our team's extensive experience to navigate through challenges and restraints — and maximize ROI for our clients. With solutions highlighted, because that's exactly what we do.

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02 — About the Octps

Not an eight-legged sea creature.
A team of passionate storytellers and creative disruptors.

Working for the rush that comes with good ideas and the pride that follows benchmark executions. Having worked at several big league regional & international agencies, we know what works and what doesn't.

We are critics of the industry's status quo — daring to dream of working within budgets and maneuvering challenges, yet creating uncompromised work that we're all proud of.

What you need is a trusted partner rather than an agency that just executes. What we need is a client that trusts us. And what the industry needs is the good old days of advertising to be back.

WE WERE BORED.
we're sick of...
  • The same ideas being recycled over and over
  • The oversaturation of trending visual styles on every platform
  • The "play it safe and just keep doing what everyone else is doing" approach
  • The million logical reasons to compromise the integrity of the work to increase profitability

03 — Scope of Work + Services

We
Specialise In

01
TVCs

Full-scale television & digital commercials — concept to delivery. Benchmark productions that cut through the noise.

02
Strategy

Brand strategy, communications planning, and market positioning. We think before we make.

03
Creative Direction

The big idea. The point of view. The thing that makes it unmistakably yours — and unmistakably memorable.

04
Art Direction & Graphic Design

Visual identity, campaign art direction, and design systems that actually stand for something.

05
SM Content Creation

16:9 & 9:16. Platform-native content that performs — built for attention, not just impressions.

06
Activations & Campaigns

360° campaigns and live activations. The kind that people talk about — and brands are proud of.

04 — The Work

The
Work.

less talk, more walk

D&AD2 Graphite · 6 Wood Pencils
Cannes Lions1 Gold · 5 Silver · 5 Bronze
Clio Awards3 Gold · 7 Bronze
Effie Awards3 Silvers

The Work Speaks For Itself

05 — Clients

Who
Sharpened
Our Craft.

"We know what works and what doesn't — because we've done it for some of the best brands in the world."

Uber
Zain
Ooredoo
Disney
Pepsi
Nestlé
Etisalat
Vodafone
Porsche
Volkswagen
Skoda
IKEA
Twinkies
NBK
TODO
Edita
Domino's
Fayrouz
Spotify
IHOP
Halwani Bros
Vitrac
Juhaina
Lafarge
Birell
Weyay
Pizza Hut
Central Bank KW
Telda
Wendy's
Boubyan
KFC
L'Oréal
Kalishi
Harvey Nichols
glo
Jeddah Season
Coca-Cola
GMC
El Gouna
Emporio Armani
Huggies

06 — The Team

Too Good
To Be True.*

Mohab Alaa
MOHAB ALAA
Co-Founder

An art graduate with over a decade of agency experience, specializing in conceptualization, creative strategy and visual communication to address brand challenges. An award-winning creative director — always "pushing the envelope."

Karim Sherif
KARIM SHERIF
Co-Founder

An artist at his core whose creations know no borders. With work that will make you stop and stare in the worlds of still image and sound.

07 — Contact

Thank You,
slide in our DMs.

Operating in Dubai, KSA and Egypt — based in Cairo.

Cairo  ·  Dubai  ·  Riyadh